The Bidder preferences for data usage feature allows you to specify the types of publisher first-party audience and identity signals you would like to receive in bid requests, including Secure Signals. This information will be shared with publishers, and will give them greater transparency into how you intend to use their data and what bid request data is most important to you.
By providing this data, you can increase your chances of accessing relevant publisher data that you care about, leading to more opportunities for ad personalization.
How to participate
- Log into Authorized Buyers.
- Click Bidder settings, and then RTB settings.
- Fill out the "Bidder preferences displayed to publishers" form with your data usage and identity signal preferences.
Note:
- Participation is optional but we encourage you to use this feature to help publishers make more informed decisions about their data sharing.
- The "Bidder preferences displayed to publishers" form is always editable, so you can update your preferences at any time.