You can implement an optional mobile video "end card" (also known as "end cap") to render a static, clickable creative which appears on completion of your video ad. Mobile video creatives using an end card are accepted on all mobile app interstitial video inventory.
Use the EndCapSupport parameter under the video message to determine if a bid request supports end cards:
enum EndCapSupport {
END_CAP_NOT_ENABLED = 0; // Companion ad won't be rendered as end cap.
END_CAP_OPTIONAL = 1; // Eligible companion banner may be rendered as end cap.
}
optional EndCapSupport end_cap_support = 13 [default = END_CAP_NOT_ENABLED];
All details, specifications, and certification requirements for mobile video inventory, including in-app and mobile web, apply to creatives using an end card. At this time, only mobile app interstitial video supports end cards.
Learn more about mobile video inventory.
Implement an end card on a mobile video creative
The VAST template provides an option to include one or multiple companion banners using the <Companion> node in the XML. End card implementation requires only that you traffic the companion asset with your video ad.
<CompanionAds>
<Companion width="1024" height="768">
<StaticResource creativeType="image/jpeg">
<![CDATA[ https://...your-1024x768-image.jpeg ]]>
</StaticResource>
<TrackingEvents>
<Tracking event="creativeView">
<![CDATA[ https://...your-tracking-url.com ]]>
</Tracking>
</TrackingEvents>
<CompanionClickThrough>
<![CDATA[ https://...your-clickthrough-url.com ]]>
</CompanionClickThrough>
</Companion>
<Companion width="300" height="250">
<StaticResource creativeType="image/jpeg">
<![CDATA[ http://...your-300x250-image.jpeg ]]>
</StaticResource>
<TrackingEvents>
<Tracking event="creativeView">
<![CDATA[ https://...your-tracking-url.com ]]>
</Tracking>
</TrackingEvents>
<CompanionClickThrough>
<![CDATA[ https://...your-clickthrough-url.com ]]>
</CompanionClickThrough>
</Companion>
</CompanionAds>
The following resource types are allowed for the <Companion></Companion> node:
StaticResource: URI to a static file
Some publishers are enabled to use these additional resource types through reservations and deals: *
IFrameResource: URI source for an iframe to display the companion elementHTMLResource
* Contact your account manager for more information about using these resource types.
The end card is a static creative, so only image resource types (static GIF, JPG, PNG) trigger the functionality.
Bidders can choose to return one or more companions in all of their video bid responses. In the event that end cards are not supported, the video will still be shown, and the companion banner will simply be ignored.
Since mobile app interstitial video inventory on Authorized Buyers accepts creatives using an end card by default, you are not required to make any changes to your pretargeting configurations. Inventory forecasting is also unaffected.
Creative rendering
End cards are centered in the viewable area of the video ad slot. If more than one eligible companion banner exists in your VAST response, the companion of the largest area that is smaller than the screen size will render. You may want to include multiple companion banners in your bid response to account for different possible screen sizes.
If the orientation of the ad is portrait, the ad width cannot be less than 20% of the slot width and the ad height cannot be less than 10% of the slot height. If the orientation of the ad is landscape, the ad width cannot be less than 10% of the slot width and the ad height cannot be less than 20% of the slot height.
If included, an end card stays on the screen until the user dismisses the video.
Users retain the option to "skip" and exit the end card without clicking through. If the user skips the video ad during video play, Authorized Buyers will not render an end card.
Click and impression tracking
Your end card creative clicks through to the click-through URL defined in your VAST response. You can set a custom clickthrough URL for your companion creative using the CompanionClickThrough field of the companion node. You can also set a custom impression tracker for the companion using the <Tracking event="creativeView"> node.
Do not implement any sort of click tracking URL into the <Clickthrough> VAST node.
You should set up click tracking with the end card tracking event only, and use the <CompanionClickThrough> for URLs that click through to the app store, or a specific page or redirect.
Discover requirements to serve video ad units (VAST).