December 2019

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Highlights

Transition of Ad Exchange inventory to a unified first-price auction complete

As of September 25:

Ad Exchange traffic has transitioned to a first-price auction, where the closing price is determined by the highest net bid in the auction.
For a short period of time, a small percentage (3% or less) of traffic will continue to stay on the second-price auction model, in order to monitor performance and ensure minimal disruption to your network.

If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to start developing the capability to bid in the First Price auction yourself since we will be deprecating the Bid Translation Service in early 2020.

Ad Exchange Data Transfer fields will not be supported soon

Ad Exchange click metrics, creative conversion events, and view termination events will be removed from Ad Exchange Data Transfer files soon. Additionally, Programmatic Guaranteed and Preferred Deals Ad Manager metrics will no longer be available in Ad Exchange Data Transfer files. For more information, contact your account manager.

User Lists and Change History interfaces are being removed soon

As part of an ongoing effort to simplify the product for Authorized Buyers, the User Lists and Change History interfaces are being removed in December 2019. Learn more

Removing contextual content categories from bid requests

Taking steps to safeguard user privacy, we have decided that beginning in February 2020 we will no longer include contextual content categories in the bid requests we send to buyers participating in our auction. Learn more

California Consumer Privacy Act (CCPA)

In June 2018, the California (CA) legislature passed a bill that created the California Consumer Privacy Act (CCPA). CCPA is a new data privacy law that applies to certain businesses that collect the personal information of CA residents. CCPA goes into effect on January 1, 2020. It is expected to become enforceable on July 1, 2020, or six months after the Attorney General of California publishes implementing regulations, whichever comes first. The Authorized Buyers and Open Bidding services will operate as Service Providers by default for queries originating from users in California. Buyers/bidders do not need to make any changes for this behavior to be applied. Learn more

Child level pretargeting will not be supported soon

At the end of June 2020, we will be deprecating the Child level pretargeting UI and API and encourage you to migrate to Bidder-level pretargeting. You can learn more about the benefits of Bidder-level pretargeting as well as how to set it up in the documentation linked here.

Interface updates

Try the new Reporting interface (formerly known as Query Tool)

The reporting interface has undergone a new look and feel with the ability to easily drag and drop to preview reports, adding new metrics and dimensions that have been popular requests, and removing low-usage dimensions that caused confusion and clutter. Your existing queries have been copied over to the new version. Note that changes made in either version will not be reflected in the other.

The new Reporting interface will replace the old one on January 20, 2020.

Try the new RTB breakout interface

The new RTB breakout interface will replace the old one on January 20, 2020.

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