June 2020

Highlights

GDPR IAB Transparency & Consent Framework (TCF v2)

IAB Europe has decided to change the switchover date from IAB TCF V1.0 to V2.0 from June 30th to August 15th, 2020 (blogpost). Google is committed to supporting our customers who choose to integrate with the IAB TCF V2.0. Our plan continues to be to align our product support timeline as closely as possible to the date of the IAB’s full switchover (August 15) to ensure a critical mass of vendors are ready to support V2.0 and minimize disruption for our customers. Learn more

Bid Translation Service no longer supported

If you still rely on the Bid Translation Service to bid in the First Price auction, we strongly encourage you to develop the capability to bid in the First Price auction yourself since we deprecated the Bid Translation Service on July 8, 2020, and the use_bid_translation_service field in the bid response will be ignored.

Google User ID removed

On July 1, 2020, we removed Google User ID (“google_user_id” for the Google protocol / “user.id” for OpenRTB) from RTB bid requests originating from users in California as part of our efforts to further strengthen our protections around user data. As part of this change, any pretargeting configurations that required the Google User ID to be present (the option “Google user ID present" is selected in the pretargeting UI, without the selection of “Hosted match table entry present” for web or “Device advertising ID present” for app) have stopped matching bid requests for users that Google determines are in California after July 1, 2020.

Sellers.json

The initial beta version of the sellers.json file launched on June 8th . Please note that the file is located at realtimebidding.google.com/sellers.json. Initially the file includes account managed Google Ad Manager publishers and intermediaries, with rolling additions for AdMob, AdSense, and non-account managed Google Ad Manager accounts. Learn more

Interface updates

Launch of Offline Spam metrics in Query Tool

We have now launched offline spam cost transparency metrics in the Query Tool. These metrics provide insight into spam credits granted to bidders via our offline pipeline. Bidders can use these metrics to reimburse their customers for spend that we deemed invalid. Learn More

The new metrics are:

IVT credited impressions
Cost of IVT credited impressions
Billed impression
Cost of billed impressions

Note: The offline spam metrics (IVT credited impressions & cost of IVT credited impressions) contain no data before April 10, 2020.

Real-time bidding updates

Child level pretargeting will not be supported soon

At the end of June 2020, we deprecated the Child level pretargeting UI and API and encourage you to migrate to Bidder-level pretargeting. You can learn more about the benefits of Bidder-level pretargeting as well as how to set it up in the documentation linked here.

Policy updates

CCPA

In June 2018, the California (CA) legislature passed a bill that created the California Consumer Privacy Act (CCPA). CCPA is a new data privacy law that applies to certain businesses that collect the personal information of CA residents. CCPA went into effect on January 1, 2020. It is expected to become enforceable on July 1, 2020, or six months after the Attorney General of California publishes implementing regulations, whichever comes first. The Authorized Buyers and Open Bidding services will operate as Service Providers by default for queries originating from users in California. Buyers/bidders do not need to make any changes for this behavior to be applied. Learn more

Automated reviews in Russia and China

Automated review is now supported in both Russia and China for Authorized Buyers. This means, rather than being held for manual review, all creatives will be scanned for policy and legal violations in those regions. Any passing creatives will be able to serve as soon as they’re scanned, meaning good creatives will no longer be stuck in long review queues. Further, we’ve removed the spend quota in Russia. Note that any blank creatives will be rejected, as we need to be able to scan these creatives to understand if they pass local regulation. Familiarize yourself with policies in these countries, and bid away.

Training updates

Authorized Buyers 101

Grow your know-how with Skillshop, an interactive training website that’s designed to quickly get you up to speed. Learn more

Authorized Buyers 201

Build on your foundational knowledge by digging deeper into making and optimizing Programmatic Guaranteed deals and buying media across the array of inventory options available to Authorized Buyers. Learn more

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