In this month’s newsletter, we’ll share tips, tricks, and expert advice on how to improve your Business Profile. This newsletter can help you:
- Boost your visibility.
- Connect with customers.
- Drive growth.
- Stay updated on new product and feature launches.
YouTube series: Product manager tips
Meet Sanjay Vakil, a Group Product Manager on Google’s Partner Experiences team. Sanjay shares the ultimate tip to help you maximize success on Google.
Tips from Google's Product Team: Focus on Reviews
GBP video verification
To share tips about GBP video verification, our support team put together these video resources. Learn how to verify your business with a video recording.
Verify your business with a video recording: Storefront
Verify your business with a video recording: Service Area Business
Product launches for restaurants
Artificial intelligence (AI) for menus
- To make it easier for small and medium businesses (SMB), Google’s AI can now help you update your Business Profile. Restaurants can take a photo of their menu and Google’s AI converts it into a full menu.
- The generated menu’s complete with item names, descriptions, and prices. It’ll be highlighted on your Business Profile under the "Menu" section. Don’t forget to check for the accuracy of your menu.
- This initial version’s only for photos with single-page menus. Learn more about menu editor.
Menu Freshness Indicator
The Menu Freshness Indicator shows when the menu was last updated in your Business Profile. This update’s intended to help your customers know if your restaurant's menu’s been updated in the last 2 months.
Rich Menu Experience on desktop
It’s now easier for businesses who edit their menu on desktop. Your customers can now view:
- Menu highlights
- Dish photos and reviews
- Vegetarian labels
- Structured menu
Services Editor’s now available on iPhone
On your iPhone or iPad, you can now:
- Add new services
- Adjust prices
- Upload photos
- Write detailed descriptions
To update your services:
- Go to your Business Profile. Learn how to find your profile.
- Tap Edit Profile.
Tip: Keep your offerings updated to attract potential customers wherever you are.
Case study: Boost your menu's visibility on Google
Dish photos and vegetarian attributes on your restaurant’s menu help improve your visibility based on a new case study from Yext and Condado Tacos. Here are the results of the case study:
- 10% month over month increase in menu interactions
- 15% increase in search impressions for Mexican restaurants
- 134% increase in search impressions for vegetarian and vegan options
Retailers: Reach more customers with Merchant Center
To help you drive more sales, you can use Google's Merchant Center, a tool with no cost. It helps increase product visibility on:
- Google Images
- Google Maps
- Google Search
- Google Shopping
- YouTube
To get started, share your product and shipping information and Google will do the rest. Learn more about Google Merchant Center.
If you’re already live on Merchant Center, make sure to:
- Confirm your shipping and return settings.
- Share any promotions or seller ratings to showcase to shoppers.
Get support from a Google Business Advisor
Our Small Business Advisors (SBA) program's a consultation service designed to help small business owners build and optimize their online presence.
To help you meet your business goals, you can schedule a 1:1 session for personalized and hands-on recommendations. In the session, topics include Google Business Profile, Google Ads, Google Merchant Center, and more. Learn more about Small Business Advisors.
