This month's newsletter is packed with ways to boost your Google Business Profile. Discover the latest industry trends and prepare for the holiday season. Explore the latest restaurant features, AI training, and 1:1 support from Google Business Advisors. To get these newsletters delivered to your inbox each month, click here to subscribe.
Tips from Google Product Manager, Layan Abuyassin
Layan Abuyassin, a seasoned Google Product Manager, offers this essential advice: "Step into your customers' shoes and find your business profile from their perspective. Is it visually correct and informative?”
In the video below, Layan discusses how a well-crafted profile is the key to establish a connection with potential customers.
Tips from Google's Product Team: Interview with Layan Abuyassin, Product Manager
Spotlight on holiday
Update your business hours on Google
The holiday season is a busy time for businesses and it's important to make sure your Google Business Profile reflects your updated holiday hours. This helps to ensure that potential customers can find you and visit your business during the holidays.
Here are some tips to update your holiday hours:
- If you have multiple locations, be sure to set your hours for all locations.
- If you’re closed on any holidays, be sure to indicate that in your hours.
- You can also set special hours for other events, such as sales or promotions.
Learn how to set special hours.
Share your holiday product deals on Google
Customers search for deals, especially during the holidays. If you sell products and offer holiday deals and promotions, add them at no cost to Google Merchant Center. Products with deals saw Google clicks increase by 30% on average. Learn more about promotion eligibility and editorial guidance.
Industry-specific guides & tips for your Business Profile
We understand that every business is unique. That's why we've curated tailored resources to help you harness the full power of your Business Profile. This is just the beginning, stay tuned for more.
- Restaurants: Spice up your online presence. Get started with a Business Profile for your restaurant.
- Auto Dealerships: Drive more leads to your lot. Get started with an auto dealership Business Profile.
- Hotels: Welcome more guests to your property. Get started with a hotel Business Profile.
- Service Businesses: Showcase your expertise. Get started with a service business Business Profile.
- Chain Businesses: Get started with chain Business Profiles.
- Shopping Platform Integration: Expand your reach. Connect your Google Account to shopping platform providers.
Five easy ways to enhance your Google Business Profile
Join Google’s own Farah Shirzadi for a quick session to improve your Google Business Profile. Gain valuable insights and learn effective strategies to boost your business's online presence.
Boost Your Business with Google Business Profile: Tips from Google's Farah Shirzadi
Upload a PDF for restaurant menu photos
We've heard your feedback about blurry photos and glares on menu images. You can now upload a PDF version of your restaurant menu directly to your Google Business Profile. It helps your customers to have a crystal-clear view of your delicious offerings. Learn how to add a photo or PDF of your menu to your Business Profile.
Tip: Make sure to remove outdated menus from your Google Business Profile.
Restaurants: Take control of your online orders
You can set your preferred ordering provider directly on your Google Business Profile. Customers can find a special "Preferred by business" badge and guide them to the ordering option that works best for you in Google Search and Maps. Learn how to manage online ordering options.
Benefits:
- Highlight the most cost-effective or integrated option: Boost your bottom line prompts the platform that fits your business model.
- Streamline the customer experience: Make it crystal clear how customers can place an order.
- Reinforce your brand identity: Show customers you're in control of your online presence.
Here’s a quick video from our David “Rev” Ciancio to show you how.
How to Set Preferred Ordering Links for your Restaurant Business with Google
Tip: In some countries and regions, direct order experiences and other order links appear under the "Order online" button. However, in certain regions, "Place an order" links appear separately on the profile.
Grow your business with AI-powered tools by Google
Learn how AI can help your small business become more efficient, enhance customer experiences, and drive growth in a new on-demand training by Grow with Google. Developed with input from experts at Google and small businesses, this no-cost training can explain the basics of AI and how AI-powered tools can help you jump-start research projects, brainstorm ideas, spark creativity, and more.
Learn how to grow your business with AI-powered tools by Google.
Get support from a Google Business Advisor
Our Small Business Advisors (SBA) program is a consultation service designed to help small business owners build and optimize their online presence. To help you learn more about the different Google tools, you can schedule an individual session for personalized, hands-on recommendations.
Appointments last 50 minutes and cost $39.99. Topics include Google Business Profile, Ads, Merchant Center, and more. Learn more about the Small Business Advisors service.
Are you a Google Business Profile API partner and have technical questions? Raise a support case here.
