Warmest wishes for a happy and successful holiday season. In this month's newsletter, we unwrap exciting new features like AI Review Summaries on Google Maps, share the tips to secure your Business Profile, and serve up fresh ways to showcase your offerings. Quick reminder to update your holiday or special hours.
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Update your holiday hours
Remember to update your holiday or special hours. Inaccurate holiday hours can lead to frustrated customers and missed opportunities. Take a minute to update your Business Profile and ensure a smooth season for everyone.
Learn how to edit your regular business hours or set special hours for the holidays.
Introduction to AI Review Summaries on Google Maps
Important: At this time, this feature is only available in the UK, US, and India, but keep an eye out for updates.
A recent survey reports that 92% of respondents read 2+ reviews when they decide whether to visit a business, but it takes time to filter them based on a survey by Birdeye. You can find key themes and sentiments from your reviews through a new feature called AI Review Summaries on Google Maps. This makes it easier for customers to get a quick, clear snapshot of what makes your business unique. These summaries not only help to inform and attract new customers but also provide valuable insights to improve your operations.
Feature all your offerings in Google Business Profile
Whether you provide services, sell products, or both, it's important to show all your offerings on your Business Profile. This includes:
- Product names
- Descriptions
- Images
- Prices
This can help you:
- Showcase your offerings: Clearly display details about your products and services to potential customers.
- Enhance your online presence: Improve your visibility in Google Search and Maps.
To help customers make informed decisions and choose your business, you can provide detailed info about your products and services. Learn how to add or edit your services and showcase in-store products.
An easier way to share your products with Google
You can answer a few quick questions to help Google understand what you sell. When you answer these questions in Google Maps, customers are more likely to get the search result for the products you carry. You don’t need to have a website or fancy setup. Learn how to answer questions about your inventory.
To get started:
- On your device, open the Google Maps app
.
- At the bottom, tap Business
Products.
Products.Tip: If you don't find any questions, there are currently no product inventory questions for you to answer.
Don’t get locked out: Protect your Business Profile with multiple managers
Ever felt trapped because a former employee is the primary owner and manager of your Business Profile? It's a common situation. Many businesses rely on just one person to manage their online presence, and when that person leaves, it can create a real challenge. To prevent loss of access, make sure you have multiple managers.
Why primary ownership and adding managers matters:
- Primary ownership: While an account can have multiple owners and managers, there can only be one primary owner. This ownership can be transferred to another employee in the event of personnel changes to ensure continuous access and allow for the assignment of new owners and managers.
- Shared responsibility: Additional owners and managers have different levels of editing access, which can ensure the profile remains active and up-to-date.
Learn how to transfer primary ownership and add or remove managers for your Business Profile.
Restaurants: Feature your latest offers & events on Google
Discover fresh new ways to attract customers and boost your visibility on Google. Our updated "Nearby Offers and Events" carousel now prominently features exciting updates from local restaurants like yours on both desktop and mobile searches.
To get your restaurant featured:
- Use Google Posts: Share your latest offers and promotions.
- Connect your social media: To enhance your events, deals, and offers posts on your Google Business Profile from platforms like Facebook, Instagram, and more, link your social media profiles.
Try it out! Search desserts near me on Google.
Get support from a Google Business Advisor
Our Small Business Advisors (SBA) program is a consultation service designed to help small business owners build and optimize their online presence. To help you learn more about the different Google tools, you can schedule an individual session for personalized, hands-on recommendations.
Appointments last 50 minutes and cost $39.99. Topics include Google Business Profile, Ads, Merchant Center, and more. Learn more about the Small Business Advisors service.
Are you a Google Business Profile API partner and have technical questions? Raise a support case here.
