To manage your dealership profile, you must first sign up for Google Business Profile and verify your profile.
Manage account access
When you add members to your profile, this may help you manage your dealership’s presence on Google. Each of these roles have different capabilities. To add or remove members from your dealership profile, you’ll need to know their name or email address.
Owners: Each profile can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner cannot remove themselves from a profile until they transfer their primary ownership to another user. However, all owners can add other users to share management of a profile without having to share their password.
Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the profile or managing users). Learn how to add more owners or managers.
The summary chart below outlines the different capabilities of each type of user.
| Capability | Owner | Manager |
|---|---|---|
| Add and remove users |  |
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| Remove Business Profiles | |
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| Edit all URLs | |
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| Accept all Google updates | |
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| Opt in or out of Bookings | |
|
Update certain location settings
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| Manage Business Profile directly on Search and Maps | |
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| Manage Google Ads account links | |
|
| Use Messaging | |
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| Add custom labels to make it easy to find particular groups of locations |
|
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| Edit attributes | |
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| Edit food delivery link | |
|
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Edit some main business info, like hours and |
|
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| Edit phone number | |
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| Edit services | |
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| Create, manage, and publish posts | |
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| Add, delete, and edit cover photos and additional photos | |
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| Add, delete, and edit logos | |
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| Add, delete, and edit product | |
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| Respond to reviews | |
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| Download insights | |
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| Respond to Q&A | |
|
Transfer ownership of a profile
If you’re no longer the owner of the dealership, but you’re the primary owner on Google, you need to transfer ownership to the new dealership owner.
