We've made some changes to simplify creative uploads by removing support for outdated or rarely used creative types.
What does this mean for me?
As of November 2, 2020:
- You can no longer make new Display image gallery creatives and existing creatives are read-only.
- The following creative types are read-only:
- HTML5 banner*
- Image*
- Display and Rich Media creatives with Flash (.swf) assets
- Rich Media display banner with floating
*Note: This change only applies to creatives with the old types "HTML5 banner" or "Image". The ability to create these creative types was removed on August 9, 2016. HTML5 and image creatives with the type "Display" will not be affected.
As of May 1, 2021, these creative types have been archived and can no longer serve.
What about default and brand safety ads with image creatives assigned to them?
If you have image creatives still assigned to brand safety and default ads after May 1, 2021, the placement may no longer be able to serve until an active default ad is available. Note that this only applies if the account requires default ads for display placements to serve.
In order to check if you have default or brand safety ads that will be impacted by this, you can filter at the campaign level by setting the creative type to "Image" and the ad type to "Default". If you want to check at the account level, you can run a basic report with the following setup:
- Date range
- Custom: cover a full 2 year span
- Filters
- Ad Type: Default, Brand-Neutral
- Creative Type: Image
- Dimensions: Advertiser, Placement, Ad, Ad ID (optionally include campaign, site, and so on for easier identification)
- Metrics: Impressions
To fix any impacted default or brand safety ads, you must assign an active display creative type to the relevant ad. This can be done manually or via bulk creative replacement. If you do not have another display creative available that is appropriate for brand safe or default ads, you can build a new creative via upload or copy the old image creative (which will save it as a new display type) and assign.