N+ frequency coming soon for Unique Reach reports
N+ frequency, a dimension that determines how many people observed a given ad N+ times, is coming soon to reporting. You’ll see a new “Reach by frequency” metric selection section in Unique Reach reports, allowing up to four metric selections:
- Unique Reach: Impression Reach
- Unique Reach: Click Reach
- Unique Reach: Total Reach
- Unique Reach: Viewable Impression Reach
Tooltips for metric and dimension definitions coming soon to reporting
The report builders in offline reporting will soon include tooltips with the definitions for metrics and dimensions. Use these tooltips to help understand the meaning and calculation of metrics and dimensions as you build your reports.
Simplified attribution model selection coming soon to offline reports
Offline reporting currently shows the system model in the attribution model selection under each Floodlight configuration, even though it’s the same model across all Floodlight configurations. To reduce this duplication, the system model will soon move to its own section of the attribution model dropdown. For Display & Video 360, there will also be a new biddable conversion model added to the dropdown that respects the assignment of Floodlight activities to line items and attribution model selections at the line item level.
Invitation emails for new user profiles will come from a new email address
New user profile invitation emails sent from Campaign Manager 360 will soon be sent from [email protected]. Today they’re sent from [email protected]. You may need to check that this email address won’t be filtered out by your company’s spam protections.
New character limit for exit event names in creatives coming soon
If your creative has multiple exits, you can give each exit a name and reporting label. The name field currently has no character limit, but with this change, there will be a limit of 256 or fewer characters.