OGG format support for audio creatives
Starting this week you’ll be able to upload OGG assets for audio creatives in both Campaign Manager 360 and Display & Video 360.
Tracking ad support for audio placements
You’ll soon be able to assign tracking ads to audio placements, just like you can for video and display placements. With this change, you’ll be able to create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted by Display & Video 360 will come at a later date.
Assign HTML5 creatives to display default ads
Currently you can only assign image creatives to default ads in Campaign Manager 360. Starting next month, you’ll also be able to assign HTML5 display and rich media creatives to default ads.
Display & Video 360 creative names can soon be up to 512 characters long
Creative names are currently limited to 256 characters in Display & Video 360. We’re increasing this to 512 characters, which will match the limit in Campaign Manager 360. When you sync creatives from a linked Campaign Manager 360 advertiser, placements with longer names in Campaign Manager 360 will no longer be trimmed when they’re synced over as creatives in Display & Video 360.
Better troubleshooting for mistaken PII in Floodlight activities
Campaign Manager 360 will notify you when it detects a Floodlight activity collecting personally identifiable information (PII), which is in violation of Google's policy. To give you more time to troubleshoot problems, your Floodlight PII alerts will soon show sample PII data for 8 days instead of 24 hours.
Custom Active View metrics for YouTube Inventory
Next week you’ll be able to use Campaign Manager 360 to report custom Active View metrics on YouTube inventory. With this change, you’ll be able to compare non-YouTube inventory with YouTube inventory in one report.