Trafficking and workflow updates
Manage billing directly in Campaign Manager 360
A new Billing section will be gradually added to Campaign Manager 360 accounts over the coming weeks. The new section includes options to view your billing profile, edit invoice options, view and download invoices and transactions, and edit invoice delivery options. This section will be available to users with “Billing: Full access” permissions who have full access to Campaign Manager 360 and are already invoice recipients.
Refreshed look-and-feel for Reporting, updated navigation in Trafficking
We’ve made some changes to Campaign Manager 360 that bring a refreshed look-and-feel to the product:
- Trafficking: A new navigation experience will make it easier for you to manage your campaigns.
- Reporting: An updated visual look that’s more similar to the rest of Campaign Manager 360.
Display creatives with multiple .html files are no longer supported
Starting the week of May 17, Studio creatives with multiple .html files will not be available for export from Campaign Manager 360.
Starting the week of June 21, 2021, Studio, Campaign Manager 360, and Display & Video 360 will no longer support creatives that include more than one .html file. These creatives will be archived in Campaign Manager 360 and Display & Video 360. If you have existing creatives running that include more than one .html file, consolidate them into one .html file to avoid impacts to ad serving.
Tracking ad support for audio placements in Display & Video 360
You can now assign tracking ads to audio placements in Display & Video 360, just like you can for video and display placements. With this change, you can now create tracking ads in Campaign Manager 360 and assign them to YouTube audio creatives in Display & Video 360, as well as third-party ad served audio creatives. Support for using these tracking ads with non-YouTube audio creatives hosted by Display & Video 360 will come at a later date.
Nielsen auto-tagging is no longer available
The Nielsen auto-tagging checkbox in Campaign Manager 360 has been removed due to low usage. You can still add Nielsen tracking manually by creating an impression event tag and applying it to your ads.
Insights updates
Custom Active View metrics for YouTube Inventory
You can now use Campaign Manager 360 to report custom Active View metrics on YouTube inventory. With this change, you can now compare non-YouTube inventory with YouTube inventory in one report.
Consent metrics for clicks
In preparation for iOS 14, we previously added a new tag parameter ("ltd=") that provides a way for third parties to specify user consent on clicks. When "ltd=1" is present, user IDs and click IDs are disabled for the click event.
This update makes it possible to report on how many clicks were consented and unconsented using the tag parameter and a new metric, "Cookie Unconsented Clicks". To get the volume of consented clicks, you can build a report with "Clicks" and "Cookie Unconsented Clicks" and subtract unconsented clicks from total clicks ("Clicks" - "Cookie Unconsented Clicks" = consented clicks).
Billable Impressions count update for OMID-enabled mobile inventory
For OMID-enabled mobile app display traffic, Campaign Manager 360 and Display & Video 360 will begin to count impressions when at least one pixel of the ad has appeared on the device’s screen. This change promotes consistency within Google and across the industry, and ensures that advertisers receive value from their purchased mobile app impressions. This change is also consistent across both the buy-side (Display & Video 360) and sell-side (Google Ad Manager) products.