Coming soon: Trafficking updates in September 2022

Google play Floodlight integration will be removed

The Google Play integrations for bringing app conversions into Campaign Manager 360 via Floodlight will be removed. There are other mechanisms for tracking app campaigns, including Firebase and third party app attribution partners. 

Enforcement of creative asset validation 

Incompatible static creatives will no longer work Campaign Manager 360, validation will be updated to prevent these creatives from being added in the future.

 Creatives with assets over 10 MB not supported

Campaign Manager 360 supports creative assets within the size limit of 10 MB per file or bundle. Assets over this limit will be removed.

A Floodlight must be selected for attribution

When creating new Floodlight activity tags, you must select whether a Floodlight should be enabled for attribution. This is a change from the current default setting that each Floodlight has attribution modeling turned on automatically. 

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