Unique Reach Overlap reports show overlap, which is how many unique users saw or clicked on ads across a given pair of dimensions, such as Country and Advertiser. You can also use overlap reports for exclusive reach and duplicate reach, which tell you about unique reach for one particular dimension.
How you can use overlap data
When users see your ads on multiple sites, it’s called overlap. If your campaign goal is to build brand awareness, you could share your message to your users across all targeted sites, day after day. If you want to maximize your audience reach, you could reduce the amount of overlap between sites. With overlap reports, you can make informed decisions on how best to maximize your media spend across multiple sites.
Overlap reach metrics
The following list of metrics measure overlap reach:
- Unique Reach: Overlap Click Reach
- Unique Reach: Overlap Click Reach Percent
- Unique Reach: Overlap Impression Reach
- Unique Reach: Overlap Impression Reach Percent
- Unique Reach: Overlap Total Reach
- Unique Reach: Overlap Total Reach Percent
- Unique Reach: Overlap Viewable Impression Reach
- Unique Reach: Overlap Viewable Impression Reach Percent
Overlap reach dimensions for Campaign Manager 360
The following list of dimensions can be used for overlap reach reports, including exclusive and duplicate reach:
- Country (required)
- Advertiser
- Campaign
- Site (CM360)
- Date
- Week
- Month
Exclusive and duplicate reach
In addition to overlap, you can also view exclusive reach and duplicate reach for an individual dimension.
- Exclusive reach shows unique interactions with a given dimension. For example, the Advertiser dimension shows the number of unique users who saw or clicked on an ad from the given advertiser, and not from any other advertisers in your account.
- Duplicate reach shows interactions that are not exclusive to a given dimension. It's calculated as Reach - Exclusive Reach.
Pivoted Overlap reach metrics
The following list of metrics can be found in the Unique Reach Overlap (pivoted) dropdown:
- Unique Reach: Overlap Click Reach (pivoted)
- Unique Reach: Overlap Click Reach Percent (pivoted)
- Unique Reach: Overlap Impression Reach (pivoted)
- Unique Reach: Overlap Impression Reach Percent (pivoted)
- Unique Reach: Overlap Total Reach (pivoted)
- Unique Reach: Overlap Total Reach Percent (pivoted)
- Unique Reach: Overlap Viewable Impression Reach (pivoted)
- Unique Reach: Overlap Viewable Impression Reach Percent (pivoted)
Exclusive and duplicate reach metrics
The following list of metrics measure exclusive reach:
- Unique Reach: Exclusive Click Reach
- Unique Reach: Exclusive Click Reach Percent
- Unique Reach: Exclusive Impression Reach
- Unique Reach: Exclusive Impression Reach Percent
- Unique Reach: Exclusive Total Reach
- Unique Reach: Exclusive Total Reach Percent
The following list of metrics measure duplicate reach:
- Unique Reach: Duplicate Click Reach
- Unique Reach: Duplicate Click Reach Percent
- Unique Reach: Duplicate Impression Reach
- Unique Reach: Duplicate Impression Reach Percent
- Unique Reach: Duplicate Total Reach
- Unique Reach: Duplicate Total Reach Percent
Create a Unique Reach Overlap report
- From Reports, navigate to the reports page, then select View all in the Instant reporting templates.
- Select the Unique Reach Overlap template.
- Enter a name for the report.
- Customize the prefilled dimensions and metrics.
- For overlap reach, add metrics to Unique Reach Overlap.
- For exclusive or duplicate reach, add metrics to Metrics.
- View the data in the UI, or save and download to view the data offline later.
Create a pivoted Unique Reach Overlap report
- In Report Builder, click New.
- Click the expand icon
next to the “Unique Reach Overlap (pivoted)” option in the right-hand list of dimensions and metrics.
- Drag a metric to the Column area.
- Drag one or more of the following dimensions to the Row area:
- Country
- Advertiser
- Campaign
- Site (CM360)
- Date
- Week
- Month
- Click Save and download.