Trafficking and workflow updates
Manage placements, ads, and creatives with custom spreadsheets
The new Campaign Import/Export allsows you to specify the format of the spreadsheet so that you can easily manage entities and assignments in bulk. This update adds column selection and saved templates, row filtering, custom timezone for dates, and the ability to unassign.
The following new columns are available:
| Placement | Ad |
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Tag changes
Tracking tags are exported with a new parameter attributionsrc that allows Campaign Manager 360 to register traffic with Chrome's Privacy Sandbox APIs. This new parameter would only apply to image and JS(Javascript) Tracking tags. The tracking tags will also be exported with a new query string parameter that allows Google to track the version of active ad tags, dc_tdv=1. This will be seen in all Tracking Tags (image, iframe, and JS tags).
We previously launched two query string parameters dc_sdk_apis=[APIFRAMEWORKS] (Open measurement partner framework) and dc_omid_p = [OMIDPARTNER] (Open measurement partner ID) to VAST tags in 2020. These query string parameters will also be added to display tags starting in April. By default, all display tags will be exported with these two new query string parameters and with the dc_tdv=1 that allows Google to track the revision of the CM tag.
By default all video tags will be exported with two new query string parameters: dc_tdv=1 and dc_mpos=[BREAKPOSITION] (video position signal).
This has no effect on attribution today.
Creative updates
Ads Creative Studio customizable video export to Campaign Manager 360
Ads Creative Studio users can now export customizable video projects to Campaign Manager 360 to run on their Campaign Manager 360-served video buys across third party publishers, including on CTV inventory. Users can build out their video variants by swapping video, audio, images, and text and assigning the variants to targeting rules based on key signals like geo and language. Campaign Manager 360 customers with a linked Display & Video 360 account can push these customized video ads to Display & Video 360 to run on their non-YouTube video campaigns.