Learn about new features and updates to Campaign Manager 360 from July 2023
Insights updates
New metrics for measuring unattributed conversions in instant reporting
Users can now use the following metrics:
- Total Conversions + Unattributed
- Total Revenue + Unattributed
- Transaction Count + Unattributed
Google Analytics 4 and Campaign Manager 360 integration via Floodlight
Users are able to link Google Analytics 4 to Campaign Manager 360 or Display & Video 360 (if not using Campaign Manager 360 directly) via Floodlight. This enables Google Analytics 4 users to see Campaign Manager 360 as a traffic source in cross-channel reporting and provides the ability to run automated bidding campaigns in Display & Video 360 optimized toward Google Analytics 4 attributed conversions.