Trafficking and workflow updates
Generate tags for transparent click tracking on Google Ads
Campaign Manager 360 can now export click tracking tags that are compliant with Google Ads while still using Campaign Manager 360’s advanced click tracking features like click event tags and landing page suffixes. If escaping is enabled for a click event tag, the following macros will not be expanded in the landing page URL: %eiid!, %eltd!, %g , %k, %p, %m.
The existing toggle "Append a static landing page URL for tracking ads" was renamed to "Use a static landing page URL". This setting generates a fully transparent click tracking URL for tracking ads and click tracker ads on the placement. Learn more about using a static landing page URL.
Insights updates
Improvements to conversion modeling
Some conversion modeling capabilities are now updated for users who do not have a Display & Video 360 account linked to their Campaign Manager 360 advertiser. Affected Campaign Manager 360 users should expect a small lift in the number of modeled conversions.
Instant reports now support pivoting for Activity and Reach by Frequency metrics
You can now create instant reports with pivots on Floodlight activities or frequency. For instant reports with pivots, you will need to download the reports to see data.
Learn more about pivoting in Instant Reporting.