See what's coming to Campaign Manager 360 over the next few weeks
Connected TV cross-device conversions attribution in Display & Video 360 and Campaign Manager 360 (available soon for the US)
You’ll soon be able to get Connected TV (CTV) cross-device conversion attributions in Display & Video 360 and Campaign Manager 360 for digital media in the United States. This upcoming feature helps you get conversion insights attributed to CTV using cookie and mobile device ID events in environments such as desktop web, mobile web, and mobile apps.
This includes conversion attributions for CTV third-party and non-YouTube Google Ad Manager inventory.