Learn about new features and updates to Campaign Manager 360 from April 2024
Trafficking and workflow updates
“Global site tag” renamed to “Google tag”
The global site tag (gtag.js) is now the Google tag. All references to “Global site tag” will be named to “Google tag” to be consistent with terminology used in Google Ads.
Insights updates
Unlink third-party measurement partners
Campaign Manager 360 has integrated with third-party verification providers IAS and DoubleVerify for its automatic tag wrapping feature. This allows users to leverage their relationships with IAS or DoubleVerify to provide third-party verification support. You now have the option to unlink previously chosen third-party measurement providers.
Learn more about automated third-party verification