Coming soon: Trafficking updates in July 2024

Display & Video 360

Deprecating YouTube Other Content Types exclusion controls for YouTube & partners line Items

Estimated September 2024

Display & Video 360 will be simplifying YouTube's brand suitability controls. Embedded YouTube videos and Live streaming videos exclusion controls in Other content types targeting will be removed from YouTube & partner line items and moved to the advertiser level. This change will make it easier for you to manage your brand suitability settings and ensure that your ads are only shown on content that is appropriate for your brand.

Deprecating Digital Content labels for YouTube & partners line items

Estimated September 2024

Digital Content labels exclusions (‘G’, ‘PG’, ‘T’, ‘MA’, and ‘not-yet-rated’) will be removed from all YouTube advertiser and line items settings. Content suitable for families (CSF) will remain at advertiser-level settings.

Campaign Manager 360

Hard deletion of previously deprecated ad formats

Estimated July 2024

Ad formats that were deprecated but maintained for historic reporting purposes for 2 or more years will be hard deleted as they are no longer available for reporting.

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