Cross-media reach reporting is a template that delivers cross-media insights for digital and TV, and the intersection between the two.
Cross-media reach reporting measures incremental and deduplicated reach, driven by historical campaigns in a single view using trusted third-party TV data and accurate digital data (including CTV). Reports in Cross-media reach reporting help you view, organize, and analyze your Cross-Media Reach data.
Cross-media reach available metrics
- Unique Reach: Exclusive Cross Media Impression Reach (Co-viewed)
- Unique Reach: Duplicate Cross Media Impression Reach (Co-viewed)
Cross-media reach available dimensions
- Campaign
- TV Campaign
- Site
Create a cross-media reach report
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In Report Builder, navigate to the Instant Reporting tab.
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Open the Cross-media reach template.
You can also manually create a cross-media reach report by selecting the “TV Campaign” dimension in your report. - Select a linear TV campaign.
- Click the Filters field and enter your Comscore linear TV campaign name.
- Select your desired TV campaign name using the suggestion dropdown.
- Select the specific TV campaign.
- Select the TV campaign start date and duration.
- Select a Campaign Manager 360 campaign.
To successfully run this report, select only one linear TV campaign and one Campaign Manager 360 campaign.
(Optional) By selecting the “Site” dimension, the same analysis can be done by breaking out CM360 Sites as a proxy for individual digital publishers.