Campaign Manager 360 macros

Learn how to use each type of Campaign Manager 360 macro here.

  • Filter the table below to find what you need—for example, type in "tracking ads" to see every macro that works in tracking ads.

  • Click the help links to open detailed guidance on each macro.

MacroNameWorks inHelp link
%cClick string macroCreative codeLearn more
%eExpand macroClick-through URLs, Tracking ads, Redirect URLs, Creative code (all types), Impression event tags, Click event tags, OBA icon resource; Floodlight tags only support %ers!; Click trackers do not support %eexcid! or %eexpid!Learn more
%gGeographic data macroClick-through URLs, Tracking ads, Redirect URLs, Creative code (all types), Impression event tags, Click event tags, OBA icon resourceLearn more
%hCreative server macroCreative code (all types)Learn more
%iImpression macroInterstitial placement tagsLearn more
%kKeyword value macroClick-through URLs, Tracking ads, Redirect URLs, Creative code (all types), Frame headers, Impression event tags, Click event tags, OBA icon resourceLearn more
%mMatch macroClick-through URLs, Click trackers, Tracking ads, Redirect URLs, Creative code (all types), Impression event tags, Click event tags, OBA icon resourceLearn more
%nRandom number macroClick-through URLs, Click trackers, Tracking ads, Redirect URLs, Creative code (all types), Floodlight tags, Impression event tags, Click event tagsLearn more
%pPattern match macroClick-through URLs, Tracking ads, Redirect URLs, Creative code (all types), Frame headers, Floodlight tags, Impression event tags, Click event tags, OBA icon resourceLearn more
%sSite keyname macroClick-through URLs, Click trackers, Tracking ads, Redirect URLs, Creative code (all types), Floodlight tags, Impression event tags, Click event tags, OBA icon resourceLearn more
%uLanding page URL macroCreative code (all types), Impression event tags for display creatives with image assets Learn more
Search
Clear search
Close search
Google apps
Main menu
2186790229105190474
true
Search Help Center
true
true
true
true
true
69192
false