To resell products to a new customer, add the customer to your reseller account. You can add a new customer who’s never worked with a reseller or import a customer who works with another reseller or Google.
On this page
- Review the requirements
- Add a new customer
- Import an existing customer
- About email-verified accounts
- Setup tips
- Stay up to date with customer information
Review the requirements
- The customer must have a registered domain.
- The customer can’t have Google Workspace for Nonprofits or the legacy free edition of G Suite.
Add a new customer
- Sign in to the Partner Sales Console.
- Go to Customers and click Create customer.
- For Primary product family, select Google Workspace.
- For Organization information, choose an option:
- For domain-verified Google Workspace or Cloud Identity subscriptions, select Domain customer.
- For Enterprise Essentials or Enterprise Essentials Plus subscriptions where the customer will verify their account by their email address (not by domain), select Team customer. Learn more about email-verified accounts (later on this page).
- For schools and higher education, check the Educational Institution box.
- If prompted, enter your reseller Public Identifier (account ID).
- Enter the customer's organization name and domain.
- For Team customers only, enter a primary email address.
- (Optional) Enter the CRM ID for the customer from your customer relationship management (CRM) system.
- (Optional) To specify contact information:
- Enter an admin name and address.
- For Domain customers only, edit the primary email address to a different address in your primary domain.
- Enter an alternate email address that doesn’t use the customer’s primary domain.
- Enter a contact phone number.
- Click Create to add the customer's account.
- Choose an option:
- To place an order, click Purchase.
- To go to your list of customers, click Close.
- If you place an order, follow up with the customer to ensure that they accept the Google Terms of Service.
Import an existing customer
You can import a customer who currently works with a different reseller or Google.
Before you begin: You must have purchase consent from the customer for the product group that you want to buy for them. If needed, give the customer the instructions in Give a reseller purchase consent.
- Sign in to the Partner Sales Console.
- Go to Customers and click Create customer.
- For Primary product family, select the product group.
- For Organization information, choose an option:
- For domain-verified Google Workspace or Cloud Identity subscriptions, select Domain customer.
- For Enterprise Essentials or Enterprise Essentials Plus subscriptions where the customer will verify their account by their email address (not by domain), select Team customer. Learn more about email-verified accounts (later on this page).
- For schools and higher education, check the Educational Institution box.
- If prompted, enter your reseller Public Identifier (account ID).
- Enter the customer's organization name and domain.
- When prompted, click Import.
About email-verified accounts
A customer with an email-verified account cannot purchase other Google Workspace services, such as Google Vault, unless they verify their domain.
Multiple teams can purchase email-verified Enterprise Essentials or Enterprise Essentials Plus. If teams used the same customer name, the console shows the unique Cloud Identity ID.
Setup tips
Your access to a new customer’s Google Admin console is turned on by default. After you add a customer, you might want to update the customer’s language and time zone. For details, go to:
Depending on your region, you might also want to Turn on or off Gmail, Chat, and Meet smart features and personalization.
You can’t perform some tasks in the customer’s Admin console. For details, go to Reseller limitations in a customer's Admin console.
Stay up to date with customer information
If a customer changes their account information in the Google Admin console, the changes aren't automatically updated in your Partner Sales Console. To stay up to date, remind customers to notify you when they change their organization, domain, or administrator addresses. For more information, go to Manage customers' account and domain information.