Publishers must meet specific quality standards related to response rates and answer quality/spam to participate. After you sign-up and implement the code, we'll evaluate your site with test surveys for a period of 15 to 30 days. During the evaluation period, your site won't earn any revenue from surveys.
If your site successfully meets our quality requirements, you'll be approved and we'll begin serving paid surveys. If not, we may contact you with next steps on how to improve response quality. We do not require any impression commitments. Publishers need to place a snippet of code on the pages on which they want the Google Surveys prompt to appear, so you must have the ability to apply code changes to your site or site template.