If you host your in-stream audio ads on an ad server other than Display & Video 360 or Campaign Manager 360, you can add them to Display & Video 360.
Before you get started, you'll need VAST (Video Ad Serving Template) tags. While it's called a Video Ad Serving Template, it works for audio too. Display & Video 360 supports VAST 2.0, VAST 3.0, and VAST 4.0. You can check the Interactive Advertising Bureau’s specifications (2.0, 3.0, 4.0) to find which features are available in each version. The Digital Audio Ad Serving Template (DAAST) is not supported.
Add a new third-party audio creative and paste in the VAST tag URL.
After you add tags to Display & Video 360, they’re automatically wrapped with an impression tracking macro and a click tracking macro. With these macros, you can view the number of impressions, clicks, and conversions associated with the creative in Display & Video 360.
Verified providers
Display & Video 360 supports all third-party audio providers, but tags from the following providers are verified to work:
- A Million Ads
- Audion
- Innovid
Add a third-party in-stream audio tag
If you want to add one tag, follow these steps. If you need to upload more than one tag, save time with bulk upload.
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Open an advertiser, then click Creatives in the left menu.
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On the page that loads, click New
Third party
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Enter a name for the creative.
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Enter the VAST tag URL.
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(Optional) Click Additional details to add an integration code or notes.
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Save your creative.
Third party After you save, it’ll take a few minutes for Display & Video 360 to process the audio and detect the duration, whether it has a skip button, supported audio technologies, and whether it has companions. When processing is complete, you can preview your audio creative.