Create YouTube audio line items

YouTube audio ads enable advertisers to extend their reach to new audio inventory. YouTube audio ads run during long listening sessions and backgrounded moments. YouTube audio ads run as creatives up to 30 seconds and use CPM bidding.

Create a YouTube audio line item

1. Start in an existing insertion order or create a new one.  
2. In your insertion order, click New line item.
3. Pick YouTube & partners audio.
4. Enter a Name for your line item. 
5. Click Next.

6. Review the Targeting section, you'll see that the inventory source and device targeting are set automatically. You can click Add targeting to set other line-item level targeting options. Additional types of targeting are available in the line item's ad groups. 

   Device targeting and bid adjustments

   Device targeting allows you to target your ads to people based on the device they're using. Click the pencil icon  to edit, and ensure the box is checked for the devices you’d like to include in targeting. 

   If you want to bid a different amount for views on each device type, click the pencil icon to edit device targeting, then click Advanced settings to set targeted bid adjustments for tablets, smartphones, computers, and connected TVs.

   Example: If your standard bid is $0.10 CPV but you want your bid for smartphone views to be $0.12 CPV, you could set a smartphone bid adjustment of 20%. 

   Line items with advanced operating system, device model, or carrier/network targeting are only eligible to serve on smartphone or tablet devices. 
7. Configure your line item's settings:
   • Flight dates: Pick custom dates or use the same dates as the line item's insertion order.
   • Budget and pacing: Set your budget and how quickly it will be spent. After you save the line item, you can't change between daily and flight, but you can update the budget amount. 
   • Frequency cap: (Optional) Set the line item's frequency cap. Learn more about frequency caps in Display & Video 360.
8. (Optional) Select the Floodlight activity you want to use to count conversions.

Create your ad group and ads

9. Select Create new ad group to set up an ad group for your line item:
   • Enter a Name for your ad group. 
   • (Optional) Add additional triggers and targeting.
   • In the Bid Strategy  section, enter your CPM bid.
   • Click Create new ad to pick a YouTube video to use as a creative. Video must be 30 seconds or less. Learn more about YouTube campaigns. 
     • Enter a name for your ad.
     • Enter the display URL and landing page URL for your ad.
     • (Optional for Campaign Manager 360 users) Use the Campaign Manager 360 tracking ad field to select an existing tracking ad you'd like to use to see enhanced metrics in Campaign Manager 360 .
     • (Optional) Use the Click-tracker URL field to set up third-party click tracking. The click tracker must redirect to the same URL as your landing page URL.
     • (Optional) Set Additional settings.
     • Click Done to create the ad.
   • If you'd like to use multiple ads, click Create new ad again and repeat the steps above. If you use multiple ads, Display & Video 360 will optimize ad rotation based on views.
   • Click Done to create the ad group.
10. (Optional) If you'd like to use multiple ad groups, click Create new ad group and repeat the steps above.
11. Click Create to save your new line item.