To provide a safe and trustworthy ad ecosystem for users, Display & Video 360 advertisers can provide basic information about their identity to Google. After Google verifies the advertiser's identity, an ad disclosure that shows the advertiser's name and location will be included on any ads the advertiser runs. By providing transparency about who our advertisers are and where they are located, we elevate user trust and confidence in Google’s products and services, and empower users to make informed decisions about the ads they see online.
Learn more about ads transparency
How Google uses your information
Google will use the information you provide to:
- Verify your identity and/or your business operations
- Show a disclosure including your name, or the name of the business you represent, and location, linked from any ads you run
As Google expands its transparency efforts, we will make information about your Display & Video 360 accounts and ad campaigns publicly available including:
- Advertiser name change history
- Ad creatives
- Dates and locations ads served
- Ads removed or accounts suspended for legal or policy reasons
- Business contact information
Verification process
Display & Video 360 partner admins are notified in-account when advertisers in their partner account have been selected to undergo the advertiser verification program.
The selected advertisers will have 30 days to initiate the verification and another 30 days to complete it. Failure to complete or meet the verification requirements within the specified time period will result in the advertiser’s account being paused.
The verification process can also be proactively initiated by Display & Video 360 partner admins. The partner admins may choose any unverified advertisers in their partner account to begin verification. There are no deadlines and no adverse consequences for failing to meet the verification requirements if the verification process was proactively initiated by the admin.
Status of advertiser verification
Visit the Policy center in Partner settings to see the status of advertiser verification. For partner admins, you'll see which advertisers remain unverified, which require verification (and the associated deadline to complete it), which are in progress, and which have completed verification. You can continue verifying any unverified advertisers from this page.
Complete advertiser verification
Demo videos
Advertiser verification for direct clients
Advertiser Verification for Direct Clients on Display & Video 360
Advertiser verification for agencies
Advertiser Verification for Agencies on Display & Video 360
Steps to complete verification
Verification links and notifications are sent to a partner admin. If you self-advertise and pay for your own ads, follow the verification link to continue the process. If you are an agency and pay for a client's ads, share the verification link with the advertiser so they can verify themselves.
Step 1: Navigate to the Policy center and begin verification
If you’ve received a notification in your account, start the verification process by clicking Get started in the notification. This will bring you to the Policy center page in Partner settings. Review the information about the advertiser verification program and click Start verifying to start the process.
To self-initiate the verification process:
- Click Partner settings > Policy center.
- Click Start verifying to start the process. If you’ve already completed verification for some advertisers, click Verify more accounts or manage requests.
Step 2: Select unverified accounts for verification
Select the unverified accounts that are associated with a single advertiser or brand. You may select multiple accounts but will need to ensure that all the selected accounts are associated with the same end advertiser at one time.
Step 3: Select or create a payments profile
This profile represents your organization’s identity as an advertiser. It won’t alter your account, billing, or payments in any way.
Step 4: Provide information about your organization’s name and location
Acceptable documents vary by location. Learn more about Document requirements for advertiser verification in your location.
You may be prompted to provide your organization's D-U-N-S number to verify your organization’s legal identity. If your organization doesn't have a D-U-N-S number, you can apply for one here or choose to submit your organization name and address instead.
We will lookup your organization information registered with Dun & Bradstreet with your D-U-N-S number and match it with the information which you have provided for verification. If we don’t have a match, make sure to check the information provided is accurate and re-submit your information up to 3 times. You may still be asked to submit identity documents for your organization as listed above to complete the verification process.
The advertiser name is the legal name, trade name, or "doing business as" (DBA) name of the advertiser, verified by Google through the advertiser verification program.
For agencies, the name must be the legal, trade, or DBA name of the advertiser you are representing.
The advertiser name will be displayed within the ‘About this advertiser’ disclosure. Learn more about Transparency and ad disclosures.
Verifying an advertiser name
- To verify a legal name, the legal name must match the legal name on any registration documents submitted during the verification program.
- To verify a trade or DBA name, the trade or DBA name must match and be on the same registration document submitted during the verification program along with the legal name. Acceptable documents by location are listed here.
Considerations
The following is not allowed:
Inaccurate names or product names that do not match the legal, trade, or DBA name of the advertiser on any registration documents submitted during the verification program.
Capitalization, promotional language, or domains, unless they are part of a valid legal, trade, or DBA name.
Special characters such as emojis, opening hours, product or service information, or phone numbers.
After you’ve submitted the verification form, Google will email you our decision, usually within 3-5 business days.