Required permissions
- Display & Video 360 admin access to initiate the linking request.
- Google Analytics 4 edit access to approve the request.
The link process can also be initiated from Google Analytics 4.
Link to Google Analytics
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From your Display & Video 360 advertiser, navigate to Advertiser settings > Linked Accounts in the left menu.
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Click Integration center > Manage & link for the Google Analytics product.
- Click New link.
- If you have edit access for the Google Analytics 4 property you want to link, click Choose Property and select the Google Analytics 4 property.
- If you do not have edit access for the Google Analytics 4 property you want to link, select request link access and enter in the property id and admin email.
- Click Link to finalize the request.
- A notification email will be sent to the Analytics 4 property editor to review and approve the linking. If you also have edit access for the Google Analytics 4 property, the request will be automatically approved upon finalizing the request.
Manage Google Analytics 4 linked properties in Display & Video 360
You can review or edit link requests within Advertiser settings > Linked Accounts in the left menu.
Unlink or edit Google Analytics 4 properties
- Start in the Google Analytics linked properties section and navigate to the “completed” tab.
- Select the property you want to update:
- Click Unlink if you want to unlink the Analytics 4 property from the Display & Video 360 advertiser.
- To edit attribution and reporting settings, update the configuration settings under the Google Analytics link section.
- Click Done to confirm the changes.
Resend or withdraw linking requests for Google Analytics 4 properties
- Start in the Google Analytics linked properties section and navigate to the “pending” tab.
- Select the property you want to review and click either Resend or Withdraw for the action you want to take.
Considerations
- Unlinking Analytics 4 properties from Display & Video advertisers will close all exported audiences or Analytics goals to those linked destinations.
- New linking requests must be resubmitted for past canceled requests.
- Display & Video 360 admin users can unlink Google Analytics 4 properties in bulk by clicking the checkmark boxes.
- Display & Video 360 admin users can edit configuration settings for Google Analytics 4 properties if they also have edit access in the other product.
- Display & Video 360 admin users can approve any incoming Google Analytics 4 linking requests by going to Advertiser settings > Linked Accounts > Google Analytics linked properties
- Linking requests from non Google Analytic 4 properties will not appear here