Cross-Media Reach reporting is a tool that delivers cross-media insights for digital and TV, and the intersection between the two.
Cross-Media Reach reporting measures incremental and deduplicated reach, driven by historical campaigns in a single view using trusted third-party TV data and accurate digital data (including CTV). Reports in Cross-Media Reach reporting help you view, organize, and analyze your Cross-Media Reach data. It enables you to visualize meaningful patterns and trends by placing data into multi-dimensional tables and charts.
You can create a digital media plan with TV, run your campaign, then measure it with Cross-Media Reach reporting.
Create and run a report
- From your advertiser navigate to Reports > Cross-Media Reach in the left menu.
- Click New report.
- Choose a location for your report.
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Add insertion orders to include in your report. Data is available for the last 24 months. Click Apply
More about adding insertion orders
Every campaign selected in Cross-Media Reach reporting will be reported in aggregate. Aggregation is applied because spend and total impressions from more than one campaign will be summed across as spend, and impressions are additive. However, reach isn’t additive but duplicative, as the same person can be reached by more than one campaign. Therefore, Cross-Media Reach reporting will deduplicate across individual campaigns and show total reach.
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Click Add TV campaigns and select your TV campaigns. Click Apply
More about adding TV campaigns
Add filters to help and narrow down campaigns. Some example filters include:
Leverage any insertion order name convention and use “starts with”, “contains”, among others. Date ranges can help identify certain flights. Bid strategy type can help identify insertion orders optimized for media objectives. - Click Create report.
Understand your Cross-Media Reach report
The report page has a predefined layout that helps you generate customizable reports to evaluate performance, and helps plan for future campaigns.
- At the top, parameters can be adjusted to report in various ways.
- The center includes report metrics and data.
- The bottom has a list of selected insertion orders.
Adjust report parameters
You can change parameters to adjust your report data. These metrics are available for reports containing digital video only or digital video and traditional TV data.
- Dates default to the available time period of the selected campaigns and can be narrowed down. For example, a campaign can run from May 9-27, but it will be reported from May 15-21 to view 7-day, weekly reach.
- Demographic default for adults over 18 years. You can narrow the demographic to other age-gender combinations. For example, if a campaign is targeting adults of 18-34 years, the parameter can be changed to females and males 18-34 to view “A18-34” reach.
- Effective frequency defines the number of times a campaign has to be exposed to a person in order to be counted towards people reached. Effective frequency is 1+ by default, meaning every person who has been reached at least once will be counted. If the effective frequency is adjusted to 2+, then all people reached at least 2 times are counted and the report will show 2+ reach.
- Population: The census population of the country you select is used by default to report reach percentage.
- TV dates should ideally be equal in length to digital campaigns. As reach and frequency build over time and metrics are always tied to a time unit, a 7-day % reach on digital isn't comparable to a 28-day % reach on TV. Both time periods should be as close in length as possible, overlap as much as possible, and ideally have the exact same start and end date.
- All TV networks are selected or reach and frequency data is reviewed with those selected TV networks in mind.
- TV cost is adjusted as the default cost estimated by the third-party data provider and may not reflect the actual media spend.
Considerations
- Data from the last two years is available.
- The window for reporting is a maximum of 92 days per report. Dates can be adjusted in additional reports for additional time periods. For example, one report can encompass data from January through March, while another report covers April through June. Each report would cover a 92 day window.
- Up to 50 insertion orders can be selected per report.
- Cross-advertiser reporting is not available. Reports pulled at the partner level will report on the single advertiser.
- Cross-Media Reach reporting is available in the following regions:
- AMER: US
- APAC: JP, VN
- EMEA: FR, DE