Most creative types are eligible to serve on mobile inventory, as long as they're the right size.
Content requirements
Asset requirements
File size | Creatives can be up to 150 KB on initial load. Additional load must be "polite" and can't exceed 2.2 MB. |
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Technology | If your creative will be hosted on a third-party ad server and is built specifically for mobile devices (requires tapping, swiping, or other mobile interactions), select Requires MRAID in the technology type when you add the tag to Display & Video 360. Display & Video 360 supports all MRAID creative types, including MRAID 3D Cube rich media creatives. |
Click type | Creatives must click through to a website. Mobile creatives with clicks that start a phone call are not supported. |
Animation duration | Up to 30 seconds |
Autoplay | Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.) |
Pop-ups | Ads that spawn popups or surveys are prohibited. |
Mobile video | Mobile video creatives should follow the guidelines for video creatives. |
Mobile interstitials |
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Common creative dimensions
Smartphone
Mobile web | Mobile app |
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300 × 250 | 320 × 50 (most common) |
320 × 50 | 320 × 480 / 480 × 320* |
250 × 250 | 300 × 250 |
Tablet
Mobile web | Mobile app |
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300 × 250 | 728 × 90 |
728 × 90 | 320 × 50 |
160 × 600 | 300 × 250 |
468 × 60 | 768 × 1024 / 1024 × 768* |
* Most common interstitial portrait and landscape dimensions
Standard IAB ad sizes (for example, 728 × 90) can occasionally show on mobile devices.