Third-party providers can learn more about integrating with Google Marketing Platform.
1. Enable third-party mobile in-app conversion tracking
Third-party mobile in-app conversion tracking needs to be enabled at the advertiser level. To set it up:
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Go to Resources > Floodlight for a campaign.
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Under the Basic Details tab, navigate to the Partner integrations > Server to server section and enable in-app attribution tracking.
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Click the on the right to view and add tokens.
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Click New token to generate a token, then enter a name. You can use the name of the third-party service. Only one token is needed, unless integrating with multiple third-party tracking services. Token names can't contain double quotes, < >, and must be between 1 and 30 characters. When you are finished adding tokens, click Done.
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Click Save. Display & Video 360 generates values for the new tokens.
2. Create Floodlight activities
For each event tracker you've created with the third-party service, create a corresponding web (even though it is for mobile tracking) Floodlight activity . Learn more about creating Floodlight activities
3. Collect information
To link third-party tracking with Floodlight activities, you need four pieces of information:
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Third-party token value: This is the value you generated in Part 1 above. Use the token to link the advertiser's Floodlight configuration to the third-party service.
You get this information in Part 1 above, when you enable third-party in-app conversion tracking or add new tokens. Go back to the Basic Details for an advertiser to view the tokens.
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Values from the Floodlight tag: To link a Floodlight activity to a tracker in a third-party service, you need three values from the Floodlight activity code. Once you've saved the Floodlight activity, you can click the Code tab inside the Floodlight activity in the Resources > Floodlight section of an advertiser, or select multiple Floodlight activities to export the code for each into a spreadsheet. Copy the values for the following variables:
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src=
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type=
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cat=
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4. Link third-party event tracking with Display & Video 360
Each third-party service has its own procedure for linking with Display & Video 360 Floodlight activities. Refer to the third party's documentation for the steps you need to take. During that process, you will enter the values you collected in Part 3 above.