Create YouTube & partners line items

In Display & Video 360, you use YouTube & partners line items to purchase YouTube inventory.

This article describes setting up a YouTube non-guaranteed auction line item. For YouTube reservation line items see Instant Reserve deals for YouTube and YouTube Programmatic Guaranteed deals.

Create a YouTube & partners line item

1. Start in an existing insertion order or create a new one. You can also duplicate an existing insertion order that contains YouTube & partners line items and then edit the copied line items. 

2. In your insertion order, click New line item.

3. Pick YouTube & partners video. For YouTube audio line items select YouTube & partners audio and follow the steps for creating YouTube audio line items.

4. Enter a Name for your line item.

5. Choose a line item Objective and line item subtype. Follow the instructions based on your selection:

• Brand awareness and reach 
  • Create YouTube efficient reach line items
  • Create YouTube line items for non-skippable ads
  • Create YouTube ad sequence line items 
  • Create YouTube target frequency line items
• Product and brand considerations
  • Create YouTube video views line items 
  • Create YouTube ad sequence line items 
• Drive conversions
  • About YouTube video action campaigns