To share remarketing lists from Google Ads to Display & Video 360, your accounts must be linked. Here's how:
Link a Google Ads account to an advertiser
You can authorize user list sharing from Google Ads to Display & Video 360 by linking your accounts.
- From your advertiser, expand Settings in the left menu and click Linked Accounts.
- Click Link new account > Google Ads.
- Enter the Customer ID of the Google Ads account to link.
- Select whether your Google Ads and Display & Video 360 accounts are managed by the same company or organization. If you want to share first-party audience lists between Google products, accounts must be managed by the same company.
- In the Link Google Ads Customer section:
- If your account (the one you're signed in with) has access to both the Display & Video 360 and Google Ads account, click I own the Google Ads account I want to link to this advertiser.
- If you're not the admin of the Google Ads account, click Someone else owns the Google Ads account I want to link to this advertiser and enter the email address of the administrator of the account.
- Click Link.
- (Continued from Step 5a) Read the terms on the new tab and click Accept.
- (Continued from Step 5b) An email will be sent to the Google Ads account administrator requesting to grant permission to link all their Google Ads audience lists with this Display & Video 360 advertiser.
Approve Google Ads to Display & Video 360 link request
- Click Approve or reject this request in the email requesting access to Google Ads audience lists.
- The subject line of the email will read: "Link your Google Ads account to Display & Video 360"
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A new Google Ads page will open with terms for audience list sharing.
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Click Accept.
Limitations
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New audiences may take up to 4 days to appear after link requests are approved. We recommend linking a week in advance to allow for this time.
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Google Ads manager accounts (MCC) can't be linked.
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The account link shares all audience lists from Google Ads to Display & Video 360.
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Audiences created at the Google Ads manager account (MCC) level can't be shared with Google Marketing Platform (GMP). If you plan to share a Google Ads audience with GMP, it must be created in an individual Google Ads account.
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Sharing an MCC audience to an individual Google Ads account does not make that audience eligible to share with GMP.
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Google Analytics tag-based audiences created in Google Ads aren't shareable to Display & Video 360.
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Custom combinations are not supported. System-based lists, such as “All Converters” lists, are not compatible with Display & Video 360.
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If company ownership is the same but audience lists are not shared, a partner-level admin user must unlink and re-link the accounts (indicating same company ownership) for those lists to be flagged as compliant.