If you host your in-stream video ads on an ad server other than Display & Video 360 or Campaign Manager 360, you can add them to Display & Video 360.
Before you get started, you'll need VAST (Video Ad Serving Template) tags for the ads. Display & Video 360 supports VAST 2.0, 3.0, and 4.0 tags.
Add a new third-party video creative and paste in the VAST tag URL.
After you add tags, Display & Video 360 automatically wraps them with an impression tracking macro and a click tracking macro. With these macros, you can view the number of impressions, clicks, and conversions for the creative in Display & Video 360.
Add a third-party in-stream video tag
Follow these steps to upload one tag. If you need to upload more than one tag, save time with bulk upload.
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Open an advertiser, then click Creatives in the left menu.
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On the page that loads, click New.
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Click Third party
Third-party video.
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Enter a name for the creative.
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Enter the VAST tag URL. It can be up to 1,024 characters long.
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(Optional) Click Additional details to add an integration code or notes.
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Save your creative.
Third-party video.After you save, it’ll take a few minutes for Display & Video 360 to process the video and detect the duration, whether it has a skip button, supported video technologies, and whether it has companions. When processing is complete, you can preview your video.