Audience lists can represent users from different countries and regions around the world. Use the Geographic distribution analysis tool to quickly assess where your most qualified users are (within a specific country, region, DMA, or postal code), then optimize targeting settings for your campaign accordingly.
Analyze the data
Once you've selected a seed audience, the Audience summary pane on the left shows an estimated break down of the audience by gender, age, parental status, and device.
The map on the right shows a geographic distribution of people from the audience list, based on data from the last 30 days.
Run the analysis
To run the geographic distribution analysis:
- From your Display & Video 360 Advertiser, select Audiences > Analysis on the left menu.
- Select Geographic distribution.
- Select an audience that you want to examine the geographic distribution of.
Filter the data
Filter the distribution data by:
- Country: The country of the audience. For example, United States, Canada, etc.
- Region: The region of the audience. For example, states (like New York) or provinces (like Quebec).
- DMA (US only): The designated market areas of the audience. DMAs are organized by similar television and radio station offerings, as well as other media types, such as newspapers, based on an industry standard list.
- Postal Code: The postal or zip code of the audience. Note that you may need to zoom in on the map to see certain postal/zip codes.
Select a different audience
To run the geographic distribution analysis on a different audience:
- From the panel on the left, select the
next to the audience name.
- Select a different audience that you want to examine the geographic distribution of.
next to the audience name.