How Google Ads and Display & Video 360 are approaching the Privacy Sandbox
The Google Ads and Display & Video 360 teams are taking a three-pillared approach to ads privacy, with investments across three key pillars:
- First-party data and infrastructure
- AI-powered solutions
- New privacy-preserving technologies, like those that make up the Privacy Sandbox
Like other ad technology providers, Google’s ads teams have engaged in rigorous testing of the Privacy Sandbox technologies, alongside other privacy-preserving signals and innovations. Google’s ads teams are joining other ad technology providers in giving feedback to Chrome and Android throughout the process, and in consultation with the UK Competition and Markets Authority, we will share relevant insights with the broader ecosystem as well.
It’s important to note that our ads products will use Privacy Sandbox signals in combination with other signals and solutions to power our products in a world where observable data is less available. That’s why our tests include Privacy Sandbox technologies in combination with other relevant and privacy-preserving technologies (like this interest-based ads test we ran early in 2023, and this display ads experiment that we ran in 2024).
While the Privacy Sandbox is rooted in the same privacy-preserving principles across the web and Android, these initiatives have independent timelines and testing processes as the two ecosystems rely on fundamentally different technologies. This content covers just the web initiative for now.
Google Ads and Display & Video 360 are testing the Privacy Sandbox APIs, including:
- Topics API
- Protected Audience API (formerly known as FLEDGE)
- Attribution Reporting API
Learn more about Google Ads and Display & Video 360’s approaches to testing our products, including integrating with the Privacy Sandbox APIs: