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The “Linked accounts” page has been upgraded. To link product accounts and connect to data sources, view the new “Data manager” page in Google Ads. Learn more About the Data manager page.

About Google Ads Data Manager

Import and manage your first-party data and share it securely with Google.

Google Ads Data Manager is a data import and management tool with a point-and-click UI experience that lets you bring your customer data from outside of Google and activate it in Google Ads. Because it centralizes data management, you can connect a data source once, then activate it across multiple Google destinations for a number of use cases. For example, you might upload data from BigQuery for Enhanced Conversions for Leads, then reuse the same connection to bring data into Customer Match.

Designed with a focus of ease of use, features include the following:

  • Centralized data source management
  • Point-and-click onboarding directly in the Google Ads UI
  • Guided workflows, so that you don’t have to invest in developer resources or make cumbersome manual uploads
  • Data and file formatting, including hashing and column mapping
  • Scheduled imports, to ensure data is recent and accurate

You can use Data Manager to import your first-party data, then activate it for use in Google destinations, such as Customer Match and Offline Conversion Ingestion. To view all supported data sources and use cases, see Data sources and destinations.

Data Manager uses these concepts to describe data:

  • Data source: A connected product, imported file, or third-party integration–for example, BigQuery.
  • Connection: A data object imported from a data source–for example, an individual table or file.
  • Destination: A use case; typically a Google product or product feature, where imported data is activated–for example, Google Ads Customer Match.
To access Data Manager, go to the Data manager page under the Tools menu in Google Ads.

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