If your primary goal is to collect leads, you can use lead form assets to show a lead form every time someone selects the headline in your responsive search ad. In this article, you’ll learn how your campaign settings determine which lead form ad is eligible to serve.
Before you begin
- This feature is only available for responsive search ads.
- You need to follow additional requirements to use lead form assets.
Optimise your campaign as you create it
As you create your campaign, you may receive notifications based on your setting selections. These notifications may alert you of issues that can result in decreased performance or that may be significant enough to prevent you from publishing your campaign.
The campaign construction navigation menu that appears as you construct your campaign provides a holistic view of your construction progress and will call attention to notifications that you may want to address. Move between steps in the navigation menu to easily review and resolve potential issues with your targeting, bidding, budget or other campaign settings. Learn how to Set up your campaign for success.
How it works
The lead form ad formats eligible to serve with your campaign are based on the campaign’s selected conversion goals and bid strategy. Review the table below to understand which campaign settings are needed for a specific ad format to serve.
|
Use case |
Campaign setup |
Eligible ad format |
|
Lead form submissions only |
Goal: 'Submit lead form (Google hosted)' only Asset: Lead form extension Ad: Responsive search ad |
Lead form ad |
| Lead form submissions and other conversions |
Goals: 'Submit lead form (Google hosted)' and other goals Bidding: Conversion-focussed Asset: Lead form asset Ad: Responsive search ad |
Lead form ad with in-form 'visit site' option Responsive search ad with lead form and other assets |
Campaign-level setting
Advertisers who are eligible to have their responsive search ad open to a lead form may also enable this serving behaviour by enabling the campaign level setting.
- In your Google Ads account, click the Campaigns icon
.
- Click the Campaigns drop-down in the section menu.
- Click Campaigns.
- Click the Settings tab and select your campaign.
- Click the Additional settings drop down.
- Expand the Lead form setting option.
- Check the box next to 'Always show the lead form when someone interacts with my ad'.
Opting out of serving lead form ad formats
To opt a campaign out of serving a lead form ad formats, you can remove the 'Submit lead form (Google hosted)' conversion goal for the campaign.
