Dynamic image assets are an account-level automated asset that allows Google to curate relevant visuals from your ad’s landing page to complement your existing search ads. They can help you reach your performance goals with compelling visuals of products or services that enhance the message of your text ads.
You can opt-in to dynamic image assets at the account level.
Benefits
Dynamic image assets can boost your advertising impact and value by showing visually relevant information that is difficult to convey with text only. By showing a preview of what a user can expect on the landing page, it can inspire users to click through. Other benefits include:
- Driving measurable performance for your marketing objective. Increase CTR when dynamic image assets show with Search text ads by visually differentiating your Search ads from competitors.
- Ease of use and control. You can opt-in to dynamic image assets at the account level and you’ll have full control to remove any dynamic image assets that serve.
How they work
After you've opted into dynamic image assets, Google Ads will identify and extract images from your landing page. Our system selects images from your landing page that are most relevant to the query based on the ad’s landing page. The images that are selected from your final URL go through a set of automated and manual quality checks before being selected to serve. You may not receive dynamic image assets if we can’t find a suitable image from your landing page that meets our quality standards or an image doesn’t exist.
Clicking on a dynamic image asset will take users to the same landing page as the headline in your ad.
When someone clicks on your dynamic image asset, you’re charged on a Cost per click (CPC) basis similar to search text ads. The images in your dynamic image asset are clickable and charged the same CPC as a click to a text headline.
Dynamic image assets only show when they’re expected to boost your ad’s performance. You can, however, opt out of having them show with your ad.
Image format combinations
Image assets can appear in the following formats and combinations in desktop and mobile.
| Mobile |
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| Desktop |
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Requirements
To use dynamic image assets, make sure that you have:
- A good history of policy compliance.
- A Google Ads account in an eligible vertical or sub-vertical. Sensitive verticals or sub-verticals, such as sexual content and gambling, aren't eligible for dynamic image assets.
- A Google Ads account that has been open for more than 60 days.
Opt in to dynamic image assets
Follow the instructions below to opt in to dynamic image assets:
- In your Google Ads account, click the Campaigns icon
.
- Click the Assets drop-down in the section menu.
- Click Assets.
- Click the 3-dot icon
in the right corner and select Account-level automated assets.
- Click the 3-dot icon
- Under the 'Dynamic image assets' section, select the On button.
- Tick the box to confirm that you own all legal rights to the image and have permission to share the image with Google to use on your behalf for advertising or other commercial purposes.
- Click Save.
.
in the right corner and select Account-level automated assets.Where to find reporting for dynamic image assets
You can find reporting for dynamic image assets by following the steps below:
- In your Google Ads account, click the Campaigns icon
- Click the Assets drop-down in the section menu.
- Click Assets.
- You will now see a table with all your assets. Select Associations (legacy) from the 'Table view'.
- Click Dynamic Image in the top left drop-down menu.
