Display adjustments can be used to adjust how often your ad appears for different locations, devices, and times of day.
We do not carry over bid adjustments from original ad campaigns.
Instructions
Adjustments can be made in the Campaigns tab in the Settings section.
Devices
This feature allows you to increase and decrease bids for desktops, tablets, and mobile phones for more precise control over how your ads appear.
Steps to make adjustments for the campaign
- Go to the Devices section.
- Enter a value in the range from -90 to +900, inclusive. To disable ads from showing on a specific device type, enter -100%.
Location
You can set the priority for ad serving for residents of specific countries, cities, or regions.
Steps to make adjustments for a campaign
- Go to Locations.
- Enter a value between -90 and +900, inclusive.
Schedule
Running ads on a schedule allows you to offer advertisers, ads at specific hours or days of the week, and increase or decrease bids for selected periods of time.
Steps to make adjustments for a campaign
- Go to the Schedule ad serving section.
- Click +Create custom schedule. Specify the desired days and times at which you want to show ads.
- If necessary, enter values from -90% to + 900% for individual times.
