Last summer, we gave a sneak peek at a new Smart Bidding feature: portfolio bid strategies for manager accounts. Starting today, all advertisers will be able to create and manage these cross-account bid strategies for both Search and standard Shopping campaigns.
By combining campaigns from different accounts into a single portfolio, it’s easier to drive more performance across those accounts. GetYourGuide, a marketplace that offers activities for travelers, used portfolio bid strategies across accounts to make it easier to meet their business goals.
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“We were able to increase our conversion value by 14% using portfolio bid strategies across different accounts. This freed up time for us to focus on each of our important markets at a more granular level. Cross-account bid strategies allowed us to simplify our base set up, while generating more conversion value at the same ROAS.” |
Learn more about portfolio bid strategies for manager accounts in the Google Ads Help Center.
Posted by Sagar Shah, Product Manager, Google Ads
