Today, we’re announcing some important changes to the Google Partners program’s structure and badge criteria to help you—our partners—and your clients continue to thrive.
We introduced the Google Partners program back in 2013 with the vision of providing you with the tools, resources, and support to enable you to grow and help advertisers succeed. Over the years the program has expanded to support thousands of partners worldwide. At the same time, we’ve also helped companies adjust in an ever-changing industry, adopt game-changing technologies like machine learning, and continue to meet the needs of their clients.
In the last two years, we’ve conducted extensive market research and talked with hundreds of you around the world to understand where we can do better. Your feedback has shaped the future of the Google Partners program, and has enabled our team to refresh its structure and offerings.
For example, you’ve told us that you’d like more visibility around the range of benefits available through the program. As a result, we’ve aligned our benefits to meet your needs in three key areas: Education & Insights, Access & Support, and Recognition & Rewards. This year, we’ll be working hard to develop additional benefits to help you and your clients succeed and grow.
“The new Google Partners program is an opportunity for agencies of all sizes to shine for being a top-tier digital agency. I strongly believe the hard work of our teams will pay off. We're looking forward to our continued success and partnership with Google.” – Abdo Mazloum, Founder of WebTmize
In addition, we’ve heard that many of you would like our badge requirements to be more transparent and aligned with helping you deliver on your clients’ goals. We understand that you want to know exactly where you stand and what you need to do to earn the badge, and we’ve taken steps to meet these expectations. For example, you’ll have the flexibility to apply or dismiss performance recommendations based on your own assessment in order to meet a minimum optimization score of 70%.
“The quality of the recommendations is exceptional,” says Bob Myhal, Director of Digital Marketing at CBC Automotive, “from flagging redundant keywords to suggesting better-performing ad copy. And because we can review them before applying, we’re able to layer our own industry expertise and experience on top of recommendations and deliver the personalized campaigns and results our clients expect.”
Our industry is never static. It’s ever-evolving, which is why it’s so important for businesses to have quality partners to help them reach their goals. We’re here to evolve and adapt with you, and we look forward to continuing our work together. Please visit this Help Center article for more information.
Posted by Helene Ambiana, Global Head of Google Partners: Google Ads Marketing
