Use related videos

Related videos can make your primary video ad's message stronger and encourage your audience to engage with other videos on your channel. Related videos appear below your primary video ad when the ad is playing in the YouTube app on mobile devices. In this article, you’ll learn how to add related videos to your Video campaign.

Before you begin

Your related videos must be 'Public' or 'Unlisted'. Learn how to Change video privacy settings.

If you need to edit the settings of your related videos, for example, titles or thumbnails, make the change before you create the Video campaign.

• If you edit the title of any related video, all related videos stop appearing below the primary video ad on YouTube. If this happens, remove the related videos from the campaign and then add them again.
• If you edit other settings, such as thumbnails or descriptions, Google automatically reviews the list of related videos again, even if the videos were approved before you made the change.

Instructions

Add related videos to a new video campaign

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu, then click Campaigns.
3. Click the plus button , and then select New campaign.
4. Select the Product and brand consideration or Brand awareness and reach goal. You can also create a Video campaign without a goal's guidance using the CPV or tCPM bidding strategy.
5. Select the video campaign type.
   • If 'Product and brand consideration' is your goal, select Get views or Ad sequence as the campaign subtype.
   • If 'Brand awareness and reach' is your goal, select Video reach campaign or Ad sequence as the campaign subtype.
6. Within Campaign settings, expand the 'Related videos' section.
7. Click Related videos to open the editor.
8. In the 'Related videos' editor, enter the URLs for the YouTube videos that you want to add.
   • Add at least two related videos (with a maximum of five videos allowed). You won’t be able to save your related video list until you add at least two videos.
     
9. Click Continue.
10. Click Save

Edit the list of related videos in a Video campaign

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu, then click Campaigns.
3. Click Add filter and select Video.
4. Select the Settings icon in the row of your campaign.
5. Expand the 'Related videos' section.
6. Click Related videos.
7. Add or remove any related videos in the list. A minimum of two videos is required.
8. If you want to discard your changes, click Cancel.
9. Click Done when you finish your edits.

   Important

   We review related videos to ensure that they meet Google’s advertising policies and requirements for YouTube ads. You can check the approval status for your related videos by checking the 'Related videos' section in your campaign settings. If the 'Status' is 'Disapproved', edit the campaign, then remove or fix any videos in the list. To ensure that changes made to comply with policy violations are re-reviewed, remove the videos, save your changes, then add the videos back.

   If you need to edit the settings of your related videos, for example, titles or thumbnails, make the change before you create the Video campaign.

   • If you edit the title of any related video, all related videos stop appearing below the primary video ad on YouTube. If this happens, remove the related videos from the campaign and then add them again.
   • If you edit other settings, such as thumbnails or descriptions, Google automatically reviews the list of related videos again, even if the videos were approved before you made the change.

   No matter which change you make, your primary video ad will continue to run.

View reporting for related videos

1. In your Google Ads account, click the Campaigns icon .
2. Click the Campaigns drop-down in the section menu, then click Campaigns.
3. Find the campaign that contains the related videos.
4. Click the segment icon , and select Click type from the drop-down menu.
5. Scroll to the 'Related videos' row in the statistics table to review metrics for your related videos.