Inactive conversions can quickly clutter your conversion table and overwhelm you when you search for the conversions that are meaningful to your business.
Starting 30 July 2021 conversion actions that haven't recorded data in the past 13 months will be removed. Removed conversions will no longer appear in the conversions table by default, but will be archived and you can re-enable them anytime.Impact of the change
Starting 12 July 2021, you'll see a notification in your conversions table asking if you want to remove all inactive conversion actions. You'll have until 30 July 2021 to remove conversion actions that haven't recorded a ping in the past 13 months, at which point we'll automatically archive any remaining inactive conversions.
Note: If you're using manager account (MCC) level conversion tracking, the conversion actions in your serving account will be marked as inactive.
Options for removing inactive conversions
Remove all inactive conversions
Select the bulk option and we'll remove all inactive conversions for you now.
- In your Google Ads account, click the Goals icon
.
- Click the Conversions drop-down in the section menu.
- Click Summary.
- In the alert at the top of the table, click Remove now. This will archive your inactive conversions and automatically archive future conversions that remain inactive longer than 13 months.
.Remove individual conversions
Choose the individual conversions that you want to remove now.
- In your Google Ads account, click the Goals icon
- Click the Conversions drop-down in the section menu.
- Click Summary.
- Select the individual conversion that you’d like to remove by clicking the box beside it and changing the status to Removed.
Re-enable your removed conversions
Your removed conversions will be archived. You can re-enable them anytime you want to.
- In your Google Ads account, click the Goals icon
- Click the Conversions drop-down in the section menu.
- Click Summary.
- Click View all conversion actions.
- Change the filter status to 'All removed', and when you see a red 'removed' dot, click and change to Enabled.
