September 30, 2021
Budgets are a critical part of any marketing strategy. However, we’ve heard from many advertisers that budget behavior in Google Ads is difficult to understand—especially for daily budgets. That’s why we’re launching a new budget report that will help you visualize monthly campaign spend behavior. This can help you understand how much you are projected to pay at the end of the month, as well as how past changes to your average daily budget impacted your performance and spend limits.
This new report highlights the following:
- Your daily spend, which might be up to twice your average daily budget on the days when your ad is more likely to get clicks and conversions.
- Your campaign’s monthly spending limit; you won’t be charged more than your average daily budget times the average number of days in a month.
- Your monthly spend forecast, cost to date, and any budget changes you may have made in between.
Learn how to access your budget report on the Google Ads Help Center.
Posted by Andrea Bettale, Product Manager, Google Ads
