YouTube Video discovery ads are now In-feed video ads

November 17, 2021

Today, we are updating the name of ‘YouTube Video discovery ads’ to ‘In-feed video ads’.  YouTube Video discovery ads place your brand, product or service alongside YouTube content that is likely to be viewed by your audience. The ads can appear in the YouTube Home feed, Watch feed, and Search feed. This change will not affect campaign features or functionality, and there’s no action required for existing campaigns.

You’ll start to see the new name in Google Ads over the next weeks. We hope this more direct name will help advertisers select the right ad type for their business goals.

Learn more today about In-feed video ads.

Posted by Ammar Ibrahim, Product Manager, YouTube Ads

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
1649698467176084783
true
Search Help Center
true
true
true
true
true
73067
false
false
false