This article explains how to convert your existing business data text ad customisers to responsive search ad customisers using the responsive search ad spreadsheet template.
Instructions
1. Create the attributes
Unlike for text ads, you need to first create your customiser (define the ad attributes) even if the customisers already exist for text ads. You can choose to add attributes individually or upload multiple from a spreadsheet.
Create attributes individually
- In your Google Ads account, click the Tools icon
.
- Click Business data.
- Click Ad customiser attributes.
- Click the plus button
.
- Define the ad attributes.
.Create the attributes from a spreadsheet
- Download the example template to see the format to follow.
- Add the attribute names, data type and account value to columns A to C.
- Create attributes:
- Enter the name of the attribute in the 'Attribute' column.
- Enter the character format that your attribute uses in the 'Data type' column.
- Enter the value that appears for your attribute in the 'Account value' column.
- Note: Attribute rows must come before customiser value rows and leave rows 8 to 12 under columns A to C in the template blank. There’s a limit of 40 ad customiser attributes that can be created.
- Create attributes:
2. Remove unsupported text ad targeting attributes and values
Your existing spreadsheet for text ad customisers may contain attributes that aren't accepted with responsive search ads. Text ad attributes that aren't currently supported with responsive search ad customiser business data:
- Target location
- Target location restriction
- Device preferences
- Scheduling
- Start time
- End time
- Day part
- Mobile preferred
- Countdown within the business data
3. Remove 'Target' from targeting attribute column headers
Your existing spreadsheet for text ad customisers contains 'Target' in the column headers for targeting attributes. To enable spreadsheet compatibility with responsive search ads, column headers should omit the word 'Target':
- Target campaign -> Campaign
- Target ad group -> Ad group
- Target keyword -> Keyword
4. Rename custom attribute customiser columns
Your existing spreadsheet for text ad customisers contains column headers for custom attributes. These headers must now follow the Customiser:_____ naming format.
- Add 'Customiser:'
- Remove '(data type)'
5. Upload updated file
Upload the updated file to your Google Ads account.
- In your Google Ads account, click the Tools icon
- Click the Bulk actions drop-down in the section menu.
- Click Uploads.
- Click the plus button
- Select the source where the file will be uploaded from.
- Select Preview to view the changes to your ads before you save.
- Click Apply.
