Squarespace: Set up your Google tag

You can measure behavioural data about your site with Google Ads and Google Analytics. Follow the steps in this article to set up a tag for your Google Ads or Google Analytics account. Learn more about Installing your tag with a website builder or CMS.

Before you begin

You’ll need to have your Google tag ID.

The instructions for setting up the Google tag are different for tag IDs starting with 'AW-' (usually, Google Ads accounts) and tag IDs starting with 'ignored' (usually, Google Analytics properties). Follow the instructions below that correspond with your tag.

If you have a tag starting with 'AW-'

If you’d like to set up your Google tag using this method, a Squarespace Business or Commerce subscription is required. Learn more about Squarespace pricing.

Sign in to your Squarespace account.
On the 'Dashboard', choose the site that you want to modify.
From the main menu, click Pages.
Click Website tools.
Click Code injection.
Under 'Header', paste your Google tag and click Save. Don’t add more than one Google tag to each page of your website.

<script async src="https://googletagmanager.com/gtag/js?id=TAG_ID"></script>

<script>

window.dataLayer = window.dataLayer || [];

function gtag(){dataLayer.push(arguments);}

gtag('js', new Date());

gtag('config', 'TAG_ID');

</script>

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Squarespace: Set up your Google tag

Before you begin

If you have a tag starting with 'AW-'

If you have a tag starting with 'ignored'

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