Video campaign performance fluctuations: Budget settings

Your campaign may be more likely to have performance fluctuations when its budget is limited. This is because Google Ads works to ensure your campaigns do not exceed their daily and monthly spending limits, which can cause decreases in spend and serving when close to these limits.

What you can do

If your campaign’s status indicates that it is limited by budget, check the budget report to better understand your campaign’s spending relative to its average daily budget and how this has impacted your performance and spend limits.

Consider increasing your budget to make sure your campaign has enough budget to be able to serve throughout the day.


Need something else?

Check other common reasons why your campaign performance is fluctuating.

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
18444957189551642000
true
Search Help Center
true
true
true
true
true
73067
false
false
false