App campaign performance fluctuations: Auction dynamics

The choices that other advertisers, who are participating in the same auctions as you, make can affect your campaign’s performance. New advertisers or advertisers who adjust their existing accounts can affect how many impressions your ads receive.

Example

If an advertiser who is using the same targeting as you increases their bids, this may affect your ad's position on the first page of search results, leading to a drop in impressions. You may need to raise your bids or bid targets to recover lost impressions.


Need something else?

Check other common reasons why your campaign performance is fluctuating.

Was this helpful?

How can we improve it?
true
Achieve your advertising goals today!

Attend our Performance Max Masterclass, a livestream workshop session bringing together industry and Google ads PMax experts.

Register now

Search
Clear search
Close search
Google apps
Main menu
15237605396759967691
true
Search Help Center
true
true
true
true
true
73067
false
false
false